Iris Capital invests €1.25 million in MindLytiX
MindLytiX, a new-generation technology for real-time consumer knowledge and targeting, has raised €1.25 million to step up its development. The platform analyzes on the fly billions of daily digital touchpoints to instantly determine the current mindset of each consumer. Consequently, brands can select and target the most relevant "life moments" of all individuals. Firmly anchored in the marketing and programmatic worlds, this solution is delivered across the entire media eco-system: brands, agencies, trading desks, data providers and publishers.