News - 02.03.2015

Iris Capital invests in AdotMob, The mobile programmatic expert

AdotMob raises € 1M from Iris Capital and Kerala Ventures Paris 

The mobile programmatic expert AdotMob announces a €1M fundraising from Iris Capital and Kerala Ventures. Founded in early 2014 by Yannis Yahiaoui and Thomas Zaepffel, AdotMob optimizes mobile and tablet programmatic media buying for advertisers and media agencies, thanks to proprietary technologies. The company is also expert in the development and in the broadcast of innovative and interactive formats on mobile. With a turnover of more than €1 million in its first year of operation, the company has attracted world-class clients such as BlaBlaCar, Spotify or Hello Bank! and aims at achieving a €15M turnover in 3 years.

AdotMob would like to benefit from the entrance into its capital of experienced investors to accelerate the development of its technology (programmatic platform, machine-learning algorithms etc.) and grow its business in France and abroad. Thus, the company plans to recruit ten engineers and consultants in the coming months.