News - 10.02.2014

Iris Capital invests in PlaceIQ

PlaceIQ, the company building more accurate audiences with location, time and real-world behavior, today announced that it has raised $15 million in a Series C financing round led by new investors Harmony Partners and Iris Capital. Additional new investor Iris Capital and existing investors from the company’s Series B also participated in this round. With this investment, PlaceIQ is also expanding its relationship with Publicis Groupe through a strategic partnership with VivaKi, which will bring PlaceIQ’s technology to Publicis Groupe’s agencies.